成立一家贸易公司的策划方案书

一部完整的商业计划书包括以下部分：

1.    Executive Summary

1.1 Mission

1.2 Objectives

1.3 Keys to Success

2.    Company Summary

3.    Marketing Plan

3.1 Consumer Trend

3.2 Target Market Segment Strategy

3.3 Target Market Scale

3.4 Competitive analysis

3.5 SWOT Analysis

4.    Products and Services

4.1 Pricing Strategy

4.2 Consumers Division

4.3 Promotion and Sales Strategy

4.4 Sales Channels

4.5 Promotion

5.    Financial Plan

5.1 Financial Plan

5.2 Financial Statements

5.3 Funding Requirement

5.4 Financial Statements / ROI

5.5 Exit Strategy

6.    Management Plan

6.1 Organizational Design

6.2 Organization Structure

6.3 Staffing

6.4 Company’s Human Resources Duty and Responsibility

6.5 Compensation and Benefit Plan

7.    Risks and Contingency Plans

8.    Conclusion

Appendix 

（这份目录取自某商业计划课程作业，当时是使用英文完成，回答的人比较懒，就暂不翻译了= =）